Instruction Engine Placement Engine Service Engine ROI Calculator Pricing FAQ WhatsApp Demo Get Started
Now live — WhatsApp Business API

Stop Losing Revenue to
the Response Gap.

We build AI Engines that respond, qualify, and book your leads in 90 seconds. 24/7. Zero change to your CRM.

98% WhatsApp open rate
90s Response time, 24/7
48h Go-live guarantee
£0 CRM migration needed
Plugs into the tools you already use Street Reapit Jupix Alto AgencyCloud Bullhorn Cliniko Zapier Outlook Gmail
The Engine Framework

One Platform. Three Engines. Zero Revenue Leakage.

Each Engine is configured for your industry's exact conversion moments. Same platform, different playbooks.

🏡
Property

The Instruction Engine

Win every valuation opportunity. Respond to portal leads before your competitor even sees them.

  • WhatsApp Engine — 90s portal lead response
  • Voice Engine — 24/7 AI receptionist on your line
  • Reactivation Engine — re-engage dormant vendors
  • Works with Street, Reapit, Jupix & more
👥
Recruitment

The Placement Engine

Screen 100% of candidates automatically. Stop chasing ghost applicants and wasting consultant time.

  • WhatsApp Engine — 98% candidate open rate
  • Voice Engine — AI receptionist qualifies callers
  • Reactivation Engine — re-engage cold talent pool
  • Integrates with your existing ATS
⚕️
Health, Beauty & Professional Services

The Service Engine

Stop losing clients to slow responses and no-shows. Built for clinics, salons, law firms, and service businesses of every kind.

  • WhatsApp Engine — missed call rescue in seconds
  • Voice Engine — 24/7 AI receptionist on your line
  • Reactivation Engine — re-book lapsed clients
  • No-show reduction & patient/client intake flows
The Engine Hub

Pick Your Industry. See Your Engine.

Each Engine is purpose-built for your exact conversion moments. Select below to see it in action.

A 90-second guided tour: See how the Engine captures Rightmove & ZPG leads and books valuations while you sleep.

Try the Real Estate Demo
SE
Sterling Estates
Online
📩 Sales Valuation — 123 High St (Rightmove)
Hi! I'm the Sterling Estates Digital Assistant. I see you just enquired about a sales valuation at 123 High St. Book your slot directly here: [Link] or I'll have John call you.
✓✓ 8:46 PM
Thanks, I'll wait for a call.
8:47 PM
No problem. To help John prepare — are you looking to move in the next 3 months, or just getting an early feel?
✓✓ 8:47 PM
We need to move ASAP. We've found a new place.
8:49 PM
Understood. Do you have a chain or will you be a cash buyer?
✓✓ 8:49 PM
We have a chain — need to sell this one first.
8:50 PM
Got it. John has been notified and will call you within 2 hours. ✅
✓✓ 8:50 PM
⚡ Agent Alert
URGENT VENDOR. Chain. Ready to sell. 123 High St.
SE
Sterling Estates
Online
📩 Rental Valuation — 45 London Rd (Zoopla)
Hi! Thanks for your Zoopla enquiry about 45 London Rd. You can book your rental valuation directly here: [Link]
✓✓ 2:12 PM
Friday at 10 AM works.
2:13 PM
Confirmed! You'll get a calendar invite shortly. Quick question — is this just the one property, or do you manage a portfolio?
✓✓ 2:13 PM
I have 3 properties in the area.
2:14 PM
Excellent — I've noted that for Sarah, our Lettings Director, who will be conducting your appointment. 📅
✓✓ 2:14 PM
📅 Booking Confirmed
Portfolio Landlord. 3 properties. Friday 10 AM.
SE
Sterling Estates
Online
📩 Viewing Request — Flat 4B (Rightmove)
Hi! Demand for Flat 4B is very high. To ensure we only book serious viewings — is this for yourself or on behalf of someone?
✓✓ 10:05 AM
For me and my partner.
10:07 AM
Flat 4B requires a combined income of £45k/yr and a 5-week deposit. Do you meet these criteria and have a clean rental history?
✓✓ 10:07 AM
Yes, we both work full-time.
10:08 AM
Perfect — you're pre-qualified! Book your viewing slot for Saturday's open house here: [Link] 🎉
✓✓ 10:08 AM
✅ 10 minutes of phone time saved. Only qualified tenants get the booking link.
SE
Sterling Estates
Online
📩 Website inquiry — St. Mary's Cottage — 11:30 PM
Hi! The office is closed but I've captured your details. Shall I book a 10-minute call with John tomorrow morning?
✓✓ 11:31 PM
Yes please. Morning is best.
11:32 PM
Done — callback booked for 9–10 AM tomorrow. One last thing: do you have a property to sell before proceeding?
✓✓ 11:32 PM
Yes, I need to sell my apartment first.
11:33 PM
Great — John will discuss both on the call. He may be able to offer a free valuation. 🏡
✓✓ 11:33 PM
✅ An 11:30 PM lead is captured & qualified as a potential instruction before you wake up.

Scroll or tap arrows to explore all 4 scenarios

Stop chasing ghost applicants. Meet the Engine that vets CVs and schedules interviews instantly — 24/7.

JD
James Davies
Senior Account Manager · £65k target
Right to Work ✓ Salary Match ✓ Available Now ✓
VETTED ✓
⚡ 1 new hot candidate — qualified & ready to interview
Try the Recruitment Demo
RP
Recruit Pro
Online
📩 New Application — Senior Account Manager (LinkedIn)
Hi! Thanks for applying for the Senior Account Manager role. I'm the Recruit Pro AI — I'll ask a few quick questions to get you to the right consultant. Are you currently employed?
✓✓ 9:02 AM
Yes, currently at my third year in a B2B SaaS role.
9:03 AM
Great background. What's your current base salary, and what are you targeting for your next role?
✓✓ 9:03 AM
Currently on £52k. Targeting £65k+.
9:04 AM
Perfect match — this role offers up to £70k. Do you have the right to work in the UK without sponsorship?
✓✓ 9:04 AM
Yes, UK passport holder.
9:05 AM
Excellent — you're pre-qualified. I'm connecting you with Sarah, our Tech Recruitment Lead. Expect a call within 2 hours. 🎯
✓✓ 9:05 AM
🎯 Hot Candidate Alert
RTW confirmed. £52k→£65k. 3yrs B2B SaaS. Route to Sarah.
RP
Recruit Pro
Online
📩 Application — Junior Developer (Indeed)
Hi! Quick screening for the Junior Developer role. What is your current notice period?
✓✓ 11:20 AM
3 months notice required.
11:22 AM
Noted. The client needs someone to start in 4 weeks. Are you able to negotiate an early release?
✓✓ 11:22 AM
Unlikely. I'm on a project until July.
11:24 AM
No problem — I'll add you to our August pipeline and match you with roles with a later start date. You'll hear from us by July 15th. 📅
✓✓ 11:24 AM
✅ Candidate kept warm and routed to future pipeline — zero consultant time spent.

Rescue every missed call. From emergency triage to automated booking — never let a client go to a competitor.

📵
Missed Call
07XXX XXXXXX · 2:37 PM — not answered
Engine responds in 90 seconds
Your Business
● Online
Hi! You just tried to call us but we were with a client. I'm the automated assistant — what can I help you with today? I can book you in straight away.
✓✓ 2:37 PM
Try the Service Demo
PB
Premier Build
Online
📞 Missed Call from 07XXX XXXXXX — 2:37 PM
Hi! You just called Premier Build but we were on another job. I'm the automated assistant — could you tell me a bit about the work you need doing?
✓✓ 2:37 PM
We need the kitchen ripped out and fully refitted. New units, worktops, appliances.
2:39 PM
Sounds like a full kitchen refit — roughly what size is the kitchen? And do you have a budget range in mind?
✓✓ 2:39 PM
Medium-sized — maybe 8 by 12 ft. Budget around £15,000.
2:41 PM
Perfect — that's right in our sweet spot. Can you send a photo or two of the existing kitchen? It'll help us give you an accurate quote. 📸
✓✓ 2:41 PM
[Photo attached]
2:43 PM
Got it — brilliant. Mark will call you to arrange a free site visit. You're booked for a Friday AM slot. 🔨
✓✓ 2:43 PM
💰 New Job Lead
Full kitchen refit. Budget £15k. Photos received. Friday AM slot.
Why It Works

Built Around How Agents Actually Work.

Every feature is designed around the real pressures of a busy estate agency — not how software vendors imagine it.

📊

98% Open Rates

WhatsApp messages are read within 3 minutes. Email gets 20%. The maths is simple — your leads are not reading your follow-up emails.

🔌

Zero-Change Integration

We sit on top of your existing CRM — Street, Reapit, Jupix, Alto. No data migration. No retraining. No disruption. Live in 48 hours.

📅

Direct Calendar Booking

Valuations are pushed straight into Outlook or Gmail. No double-entry, no missed bookings. Your diary fills itself.

🎛️

Total Control

You own the WhatsApp Business number. Any team member can jump into any conversation at any time. The engine hands off the moment you engage.

🌙

24/7 — Including Evenings

Most Rightmove and Zoopla enquiries come in after 6 PM when your team has gone home. The engine never sleeps, never misses a lead.

🎯

Pre-Qualified Leads Only

The engine filters, scores, and prioritises every lead before it reaches your team. Timewasters never make it to the diary.

Full-Stack Advantage

Beyond Response. The Complete Revenue Stack.

Two advanced capabilities that set MarginMultiplier apart from every other automation tool on the market.

🎙️
AI Voice Receptionist

Your Office Line. Answered. Always.

A 24/7 front desk that answers your office line, qualifies callers, and books appointments with human-like natural speech. No hold music. No missed opportunities. Every call captured, qualified, and routed — even at 11 PM.

📞 Zero missed calls. Ever.
💎
Lead Reactivation Engine

Mine the Gold in Your Old CRM Data.

Automatically re-engage dormant leads from 6+ months ago to spark new instructions without a penny of ad spend. Most agencies are sitting on £50,000+ of recoverable revenue hidden in their existing database. We extract it.

♻️ Revenue without new ad spend
ROI Calculator

How Much Revenue Are You Leaking?

Select your industry, adjust the sliders, and see your estimated annual revenue leak in real time.

80
30%
£3,500
Annual Revenue Leak
£100,800
Based on a 10% conversion improvement from faster response and better qualification, annualised.
The system pays for itself if it rescues just one instruction every 9 months.
Industry Solutions

Built for Your Business, Not a Generic Template.

The same engine. Configured for your industry's specific workflows and conversion moments.

The Instruction Engine for Estate Agents

Stop losing instructions to the "Response Gap." Every vendor and landlord enquiry is engaged within 90 seconds — before your competitor even sees the lead.

  • Responds to Rightmove, Zoopla & website leads instantly
  • Qualifies vendors by motivation, chain status & timeline
  • Books valuations directly into your team's calendar
  • Works during evenings, weekends & bank holidays
  • Zero CRM migration — live in 48 hours
Learn More →
98%
WhatsApp open rate vs 20% for email
90s
Average response time
48h
Go-live guarantee
£0
CRM migration cost
24/7
Including 11 PM leads

The Placement Engine for Recruiters

Screen 100% of candidates via WhatsApp. Stop chasing ghost applicants and wasting hours on calls that go nowhere.

  • Auto-screens every new applicant within 90 seconds
  • Qualifies right-to-work, salary expectations & availability
  • Only qualified candidates reach your consultants
  • Re-engages dormant candidates automatically
  • Integrates with your existing ATS
Book a Demo →
3x
More placements per consultant per month
100%
Applicants screened
0
Ghost applicants reach you
24/7
Candidate engagement
48h
Go-live guarantee

The Service Engine for Health, Beauty & Professional Services

Stop losing clients to voicemail, no-shows, and slow follow-up. Built for clinics, salons, law firms, and every service business in between.

  • Missed call rescue — instant WhatsApp response to every missed call
  • AI Voice Receptionist — handles enquiries 24/7 in your brand voice
  • No-show reduction — automated reminders that keep appointments
  • Patient/client intake — qualification and booking in one flow
  • Reactivation Engine — wins back lapsed clients from your database
Book a Call →
40%
Average reduction in no-show rate within 30 days
0%
Missed calls lost forever
90s
Response to missed call
24/7
AI receptionist on your line
48h
Go-live guarantee
Pricing

Solutions From £199/mo

No long-term contracts. 30-day rolling agreement. We believe our ROI is our contract.

🏡

Instruction Engine

Property — from £499/mo
£ 499 /month
+ £749 one-time setup fee
  • WhatsApp Business API integration
  • Rightmove, Zoopla & website routing
  • Vendor + landlord qualification flows
  • Direct calendar booking (Outlook/Gmail)
  • Street, Reapit, Jupix & more
  • Live in 48 hours — guaranteed
Secure Your Branch →
👥

Placement Engine

Recruitment — from £399/mo
£ 399 /month
+ £599 one-time setup fee
  • WhatsApp candidate screening flows
  • Right-to-work & salary qualification
  • ATS integration (Bullhorn, Vincere & more)
  • Automated pipeline nurturing
  • Live in 48 hours — guaranteed
Book a Discovery Call →
⚕️

Service Engine

Health, Beauty & Law — from £299/mo
£ 199 /month
+ £299 one-time setup fee
  • Missed call WhatsApp triage
  • Photo & job detail capture
  • Estimate slot booking
  • Follow-up sequences for warm leads
  • Live in 48 hours — guaranteed
Learn More →
Social Proof

Real Results. Real Agencies.

Agencies using the Instruction Engine are reporting measurable uplift in valuations booked within the first month.

★★★★★
"We were losing probably 2–3 valuations a week to competitors simply because we couldn't respond fast enough after hours. The Instruction Engine has completely closed that gap. It's like having a member of staff who never sleeps and never drops the ball — and the 98% open rate on WhatsApp versus our old email follow-ups is extraordinary."
SK
S. Krishnamurthy
Director, London Estate Agency
★★★★★
"The ROI was almost immediate. Within the first month, we had recovered revenue that paid for a full year of the service — from leads that would have gone cold in the old system. What I didn't expect was how much admin time it also saved my negotiators. They're now only talking to pre-qualified, motivated leads."
MF
M. Fletcher
Branch Manager, Midlands Agency
FAQ

Questions We Get Asked Every Day.

If yours isn't here, message us on WhatsApp and we'll answer in minutes.

Is it GDPR compliant?
100%. All data is processed via encrypted APIs and follows strict UK data protection standards. We never store personal data beyond what is required to qualify a lead, and all contacts have the right to opt out at any time.
Do I need a new phone number?
No personal numbers involved. We provision a dedicated WhatsApp Business API number for your branch — so your team's personal numbers stay completely private and your business has a professional, verified presence.
Does it replace my CRM or require me to switch systems?
No. Our Engines sit on top of your existing CRM — Street, Reapit, Jupix, Alto, and many more. There is zero data migration and no retraining required for your team. You continue using exactly what you use today.
How quickly can we go live?
We guarantee go-live within 48 hours of setup completion. If we don't hit that deadline, your setup fee is refunded in full — no questions asked.
What happens if we want to cancel?
All plans are rolling monthly — there are no long-term contracts or lock-in periods. Cancel at any time with 30 days' notice.
Can my team take over a WhatsApp conversation mid-flow?
Absolutely. You own the WhatsApp Business number. Any member of your team can jump into any conversation at any time. The Engine recognises when a human has taken over and steps aside automatically.
What CRMs does the Instruction Engine work with?
We currently have native integrations for Street, Reapit, Jupix, Alto, and AgencyCloud. Calendar integrations support Outlook and Gmail. If your CRM isn't listed, contact us — we add new integrations regularly and can often accommodate bespoke setups.
What's the difference between the WhatsApp open rate claim and email?
WhatsApp Business messages consistently achieve 98% open rates within 3 minutes of delivery, versus the industry average of 18–22% for email follow-ups. When your competitor sends an email and you respond on WhatsApp in 90 seconds, you win the instruction. It really is that simple.

Stop Leaking Instructions.
Start Today.

Live in 48 hours. Works with your existing CRM. Cancel anytime. The only risk is waiting.

🤖
Margin Multiplier Concierge
● Online — replies instantly

Which industry are you in? I'll show you how we recover your missed revenue.

Great. Roughly how many leads do you receive per month?

I've got your ROI estimate ready. Should I send the full report to your WhatsApp so you can chat directly with our founder?

Estimated Annual Revenue Leak
£0
Send to My WhatsApp →