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Estate Agency Automation

The Instruction Engine

Respond. Qualify. Book. On Autopilot.

Stop losing valuations to the "Response Gap." The Instruction Engine sits on top of your existing CRM to ensure every vendor and landlord is engaged on WhatsApp within 90 seconds — 24/7.

No CRM Change Required — Works with Street, Reapit, Jupix & more 98% Open Rates via WhatsApp Business API Direct Calendar Booking into Outlook or Gmail
The Revenue Leak

Your Agency Has a "Revenue Leak." We Just Plugged It.

Whether it's 8:00 PM on a Tuesday or 2:00 PM while you're out on a valuation, leads are hitting your inbox. If you don't respond instantly, they move to the next agent.

🌙

The Night Shift

40% of portal leads come in while your office is closed. Right now, they're going straight to your competitor who does respond.

🚗

The Valuation Gap

You can't qualify a new lead while you're pitching to a vendor. Every minute you're out, another enquiry sits unanswered.

📧

The Email Graveyard

80% of your follow-up emails are never opened. Leads who never see your reply don't call back — they just find someone else.

The Instruction Engine never sleeps, never drives, and never misses a lead.
Interactive Proof

What Is a Missed Lead Costing Your Branch?

Adjust the sliders to see your estimated monthly revenue leak.

Estimated Monthly Revenue Leak
£13,500
The Instruction Engine pays for itself if it rescues just one instruction every nine months.
See It In Action

See the Engine in Action

Watch how a Rightmove lead that arrives at 8:45 PM turns into a confirmed valuation — all without anyone in your office lifting a finger.

Try the Demo Now
0:00 – 0:30 Rightmove lead arrives at 8:45 PM. Your agent is at home.
0:30 – 1:00 Instant WhatsApp hits the customer's phone — 98% open rate guaranteed.
1:00 – 1:30 The 3 Questions: AI identifies they are a "Ready to Sell" vendor.
1:30 – 1:45 Agent pings on WhatsApp: "New Valuation Booked for Friday." ✅
1:45 – 2:00 Appointment appears automatically in the Agent's Google Calendar.
Live Conversations

One Engine. Total Control.

We triage your entire inbox. From high-value vendors to volume tenants, the Instruction Engine ensures every lead is qualified and routed instantly.

SE
Sterling Estates
Online
📩 Sales Valuation Inquiry for 123 High St (from Rightmove)
Hi! I'm the Sterling Estates Digital Assistant. I see you just enquired on Rightmove for a sales valuation at 123 High St. One of our team will be in touch shortly, or you can book your valuation directly here: [Link].
✓✓ 8:46 PM
Thanks. I'll just wait for a call.
8:47 PM
No problem! To make sure John gives you the most accurate figure, are you looking to move in the next 3 months, or just getting an early feel for the market?
✓✓ 8:47 PM
We need to sell. We've found a new place and need to move ASAP.
8:49 PM
Understood. That's very helpful. John will prioritize your call. One last question: Do you have a chain, or will you be a cash buyer?
✓✓ 8:49 PM
We have a chain. We need to sell this property first.
8:50 PM
Got it. John has been notified and will call you from this number within 2 hours.
✓✓ 8:50 PM
⚡ Agent Alert
URGENT NEW VENDOR. Ready to Sell (Chain). 123 High St.
SE
Sterling Estates
Online
📩 Lettings Inquiry for 45 London Rd (from Zoopla)
Hi! I'm the Sterling Estates Digital Assistant. Thanks for your inquiry about 45 London Rd on Zoopla. One of our Lettings Team will be in touch shortly, or you can book your rental valuation directly here: [Link].
✓✓ 2:12 PM
I'll book it now. Does Friday at 10 AM work?
2:13 PM
Let me check... Yes, Friday at 10 AM is confirmed! You'll receive a calendar invite shortly. While I have you, do you have just this one property, or are you managing a portfolio?
✓✓ 2:13 PM
I have a small portfolio of 3 properties in the area.
2:14 PM
Excellent. Sarah, our Lettings Director, specializes in portfolio management. I've made a note of that for your appointment on Friday. 📅
✓✓ 2:14 PM
📅 Booking Confirmed
New Rental Valuation: 45 London Rd. Landlord has Portfolio of 3.
SE
Sterling Estates
Online
📩 Viewing Request for Flat 4B, Central Chambers (from Rightmove)
Hi! Thanks for your interest in Flat 4B on Rightmove. Demand is extremely high. To make sure we only book serious viewings — is this property for yourself, or on behalf of someone else?
✓✓ 10:05 AM
It's for me and my partner.
10:07 AM
Understood. Flat 4B requires a minimum combined income of £45,000/yr and a 5-week deposit. Do you meet these criteria and have a clean rental history?
✓✓ 10:07 AM
Yes, we both work full-time.
10:08 AM
Perfect. You're pre-qualified. You can book your slot for the open viewing on Saturday here: [Link]. 🎉
✓✓ 10:08 AM
✅ Your team just saved 10 minutes of phone time. Only qualified tenants get the booking link.
SE
Sterling Estates
Online
📩 Inquiry on "St. Mary's Cottage" (from Website) — sent at 11:30 PM
Hi! Thanks for reaching out about St. Mary's Cottage. As the office is currently closed, I've captured your details. Would you like me to book a 10-minute call with John tomorrow to discuss the property?
✓✓ 11:31 PM
Yes, please. Morning is best.
11:32 PM
Done. I've scheduled a callback for you between 9:00 AM and 10:00 AM tomorrow. One last question: Do you have a property to sell before you can proceed?
✓✓ 11:32 PM
Yes, I need to sell my apartment first.
11:33 PM
Excellent. John will discuss that with you on the call. He might even be able to offer you a free valuation. 🏡
✓✓ 11:33 PM
✅ An 11:30 PM web lead is captured and qualified as a potential instruction before the agent wakes up.
Scroll or use arrows to see all 4 scenarios
Why Agents Stay

Built Specifically for the Modern Agent.

Every feature is designed around how estate agencies actually work — not how software vendors think they work.

🔌

Zero-Change Integration

We don't replace your CRM. We sit on top of it, feeding qualified data and booked appointments directly into the tools you already use — Street, Reapit, Jupix, and more.

🧠

High-Value Vetting

We don't just "chat." The Engine identifies intent, urgency, and property status through a structured conversation — so you only spend time talking to hot prospects.

🤝

Total Control

You own the WhatsApp number. Jump into any conversation at any time, or let the AI handle it all the way to a confirmed booking. Your call, every time.

📅

Real-Time Diary Sync

Valuations are booked directly into your team's diaries based on your actual availability — straight into Outlook or Google Calendar. No manual entry.

Next Step

See It Built Around Your Agency

We'll walk you through a live demo using your branch name, your lead types, and your CRM. Takes 15 minutes. No tech knowledge needed.

WhatsApp Us Sign Up Now →

Or email us at lh@marginmultiplier.io

Pricing

Simple. Transparent. High-ROI.

One instruction rescued covers your setup fee. Everything after that is pure margin.

The Instruction Engine — Single Branch

Everything you need. Nothing you don't.

£749 one-time setup
then £499 / month

  • Dedicated WhatsApp Business API Number
  • Full AI Tuning to Your Brand & Questions
  • CRM Bridge (Street, Reapit, Jupix & more)
  • Direct Outlook / Google Calendar Booking
  • Weekly ROI Reports
  • Go Live in 48 Hours
Buy Now & Go Live in 48 Hours

No long-term contracts. Cancel anytime.

Social Proof

What Agents Are Saying

The WhatsApp integration is the game-changer. Our response rate went from 30% to nearly 100%. We've booked 4 valuations this month from leads that came in after 9:00 PM.

— Director, London Agency
FAQ

Common Questions

What if I have multiple branches?

Contact us for multi-branch pricing. We offer volume discounts for agencies running 3 or more branches.

Can I customise the questions the AI asks?

Yes — we tailor the entire conversation flow to match your brand voice and the specific qualifying questions that matter to your team.

Is my data safe?

100%. We use encrypted API connections to your CRM and are fully GDPR compliant. Your data never leaves UK servers.

How long does setup take?

We typically go live within 48 hours of receiving your onboarding details. No technical work required on your side.

Stop Losing Instructions Tonight.

Every hour without the Instruction Engine is another lead that could be going to your competitor.

WhatsApp Me Now Get Started Today
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Margin Multiplier Concierge
● Online — replies instantly

Which industry are you in? I'll show you how we recover your missed revenue.

Great. Roughly how many leads do you receive per month?

I've got your ROI estimate ready. Should I send the full report to your WhatsApp so you can chat directly with our founder?

Estimated Annual Revenue Leak
£0
Send to My WhatsApp →